E-commerce Tracking With GTM and Analytics

Facebook Pixel & Server-Side Tracking (CAPI)

• Facebook Pixel setup & installation

• Conversion API (CAPI) server-side tracking setup

• Domain verification

• Aggregated Event Measurement configuration

• Event testing & debugging

• Standard event implementation (ViewContent, AddToCart, Purchase, etc.)

• Custom event creation

• Event deduplication setup

• Tracking accuracy optimization

• Data consistency checks

• Pixel performance auditing

E-commerce Tracking With GTM & GA4

• Google Tag Manager setup

• GA4 property setup & configuration

• GA4 e-commerce tracking setup

• Data Layer implementation

• Enhanced e-commerce events setup (view_item, add_to_cart, purchase, etc.)

• Custom dimensions & metrics setup

• Funnels & conversion tracking setup

• Cross-domain tracking

• DebugView testing

• GTM tag, trigger & variable optimization

• GA4 reporting dashboards setup

• Tracking audit & accuracy validation